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Business Evolution

Figuring out how to effectively utilize social media within your business can be a tricky task. On the one hand, it’s critical for marketing. On the other, it can be a major time suck. You’ll have to walk a fine line of utilizing the main players like Facebook and Instagram, alongside other lesser-known social-related platforms to evolve your business and increase communication and productivity amongst employees and clients. We’re not going to spend time in this blog giving you a large how-to of using each of these platforms, but we will get you started down the right path with the correct technology.

Customer Service

While nothing can replace a human voice, sometimes, utilizing social technology can massively improve your customer service. Start with simple tools like the Facebook Messenger autoresponder. Whenever someone messages you on Facebook, they immediately receive a response acknowledging their message in addition to expectations for further interaction. This allows you to be continually responsive without constantly sitting on Facebook.

If you’re ready to take it a step further, consider specific customer service profiles on Facebook and Twitter. You’ll need to be able to clearly track customers’ complaints and rants, but quickly showing up in response on these social profiles will make a big difference. Check out how these companies do Twitter support very well.

Finally, consider a chat mechanism on your website. A whole generation of customers is rising that much prefers chatting online to getting on the phone. You don’t have to constantly manage this service. You can either set office hours or outsource to a third party to start and triage conversations.

Utilizing these techniques, your office manager and customer service team can get off the phone and answer questions through a social platform while they are working on other items creating greater efficiency.

Communication

Communication between employees can also be enhanced with social platforms. For example, Microsoft Office 365 offers Teams, a software for messaging, video conferencing, calls, and screen sharing. Instead of walking all the way to someone’s office or trying to multitask while waiting for answers, you can type in a name and send a message to anyone in the company. It cuts time in half; you get quick on the spot response or support. When employees are working remotely, they can still communicate effectively with anyone in the office utilizing a screen share and video to make their message clear. Something like this will also allow you to eliminate other video conferencing software for a more complete, all-in-one solution saving time, training, and money. Your IT company can point you in the right direction when it comes to implementing a software like this.

Morale

Finally, social media, social tools, and social platforms are all shown to increase morale within a business. They are allowing employees to streamline their jobs without the stress and hassle of attempting to collaborate with different people via email or an office visit. It also shows them that you trust them to use these things on work time and not abuse the privilege. Taking a small break to check Facebook or network with a client makes a surprising difference in the workplace. Do some research and find out what would work best for your business.

Social Media Use Policy

Everywhere you turn today you will find social media. People taking selfies at the grocery store, responding to Instagram while walking down the street and of course checking Facebook while clocked-in at work. What do you do when social media use gets out of hand in the workplace? It can seem like a never-ending battle with employees, but it doesn’t have to be that way.

Before you go any further, draft up a social media use policy. This will save you headaches and possible litigation. Employees can agree to it and follow it or they can find work elsewhere. Sounds harsh, I know, but your business’s reputation is not worth Mary’s selfie. Don’t get me wrong, the policy doesn’t have to be rigid and forceful. Your employees are adults and can handle responsibility. Similar to a job description, policies allow for clarification and accountability, which is great for both employer and employee.

To create a social media use policy, start by splitting the policy between company official accounts and personal accounts. For company official accounts, clearly articulate your brand as well as how you want it perceived, so that the message is consistent across all platforms, no matter who posts or comments. Talk about confidentiality and what company info can or cannot be shared. This can be similar to the non-disclosure you had your employees sign when they got hired.

For personal accounts, explain what they’re allowed to divulge about the company. For example, posting identifiable client information without the client’s permission is a major no-no. Badmouthing the customers is clearly out, as well as complaints about employees or managers that should be brought to HR. Basically, the employee is responsible for what is posted and should be cognizant of who may be reading. For anyone that uses their personal account for company business (i.e. connecting with customers or sharing marketing materials), set clear expectations of what can and should be listed on their account. For example, it’s an employee’s prerogative to have a side-gig as an underwear model on the weekend; but perhaps it’s not the best idea to have that individual representing your company using social media pages filled with scantily clad photos. You probably have other more conservative options, or you can encourage that employee to develop different social media accounts to represent your company.

For both personal and company accounts, outline the potential consequences for not following these guidelines. Ensure these are clear and concise to avoid loopholes that can be quickly manipulated.

Perhaps even more importantly, spell out clearly defined roles and responsibilities. Figure out who will have access to the company’s social media. You can harness the power of social media for your benefit if you play it smart. Your marketing team will need it, well, to market. Sales can keep in touch with prospects or members easily and it gives all parties confirmation that you care. Beyond that, you may want to give your receptionist or office manager access in order to help with customer service on different platforms. Clearly articulate expectations for each role so that you don’t end up with customer service professionals trying to market, and marketing selling things that the service team can’t deliver. With clear roles, you’ll also know when each team member will jump in to field an interaction from a customer or prospect without overwhelming them or leaving them hanging.

As you develop your policy, keep a few things in mind. Don’t discourage use, and ensure the language of the document sounds positive. Employees will get upset with a big change to their routine, particularly if they perceive it as restrictive or negative. Also, be transparent on why you’re creating a policy. Let them know if productivity has been negatively affected through social media use, and be clear with them about the potential security risks you are trying to avoid. Finally, explain how a policy keeps everyone honest and accountable. As long as you are transparent about the new policy, implementing it shouldn’t be a huge issue. If you have employees assist you drafting this document, that’s even better. They become part of the change and not steamrolled by it.

How much time do your employees waste?

Very few employees can honestly say they spend the entirety of their workday actually working. Whether it’s the 15 minutes you spend making your coffee in the morning or the 10 minutes catching up on Facebook after lunch, the occasional work break is inevitable.

A recent study showed that the average worker admits they waste three hours per eight-hour workday, not including lunch and scheduled break-time. However, a different study stated that workers only spent about 35 minutes, per day, not working.

While concluding the exact amount of time workers waste during their workday might be difficult (because no one wants to admit they are looking for deals on patio furniture rather than writing that “time-wasting” blog they were assigned), we can all say we have been guilty of frittering away some precious time during our workdays.

Here are the top four ways employees are wasting their time at work and a few ideas on how to be more productive during your workday.

Time Waster #1: Emails

Emailing has become the top form of communication in the workplace. What’s the first thing most of us do when we come into work? Check our emails. Technological advances in the way we communicate have brought about the notion of having to be connected at all times. Our clients—even our colleagues—tend to expect instant responses to each and every message, even when we are sick or on vacation. While email can be extremely beneficial, a lot of our workday is spent reading and answering emails. Many professionals have actually found they can get much more done during their workday if they don’t respond immediately to every single email.

Solution: Try not to check your email first thing in the mornings. Instead, spend anywhere from 30 minutes to an hour working on something more important first thing in the morning. This allows you to fully concentrate on what you have to do without any of those unread emails distracting or stressing you. You can also increase productivity by simply turning off your email notifications for short periods of time during the course of your day. It could be 15 minutes or 60, but you’ll realize that during that distraction-less time, you’ll be able to blast through your to-do list.

Time Waster #2: Online Distractions

The internet is known for luring employees deeper and deeper into its web (no pun intended) with each and every click. It is said that 60% of online purchases are made during regular work hours and 65% of YouTube viewers watch between 9am – 5pm on weekdays while (presumably) at work. Social media outlets such as YouTube and Facebook can be a great platform for brand awareness and business growth, but let’s be honest–how many times are you actually on these sites marketing for your company? You’re not. You’re wishing your uncle Brad a happy birthday. Some professionals have even admitted to spending time job hunting during work hours on the company computer–shame on you!

Solution: If you just absolutely can’t keep yourself from refreshing your Facebook feed every 10 minutes, simply block it. StayFocusd is an extension Google Chrome offers that allows you to set a certain amount of time you’re allowed to visit any website of your choice. Once that time is up, it denies further access to these sites. Company-wide, you can have your IT Company adjust your firewall settings to block certain sites entirely, for certain periods of time or just for certain people. If that seems too harsh, you can always better manage your lunch time. Take the first half of your lunch break to feed yourself and use the second half to completely indulge and get your daily fix of online distractions without feeling guilty. If you still can’t get away from these Internet sites, well, you’ve got a bigger problem, buddy.

Time Waster #3: Colleagues

Nobody enjoys spending their entire workday in silence. Humans are social creatures by nature. We all appreciate a little chat here and there during our workday. For that reason, co-workers can be awesome, but they can also be a major time suck.

What amazing thing did you do this weekend? Are we supposed to send this email this week or next? Where should I upload the document? Can you review this really quick?

We have all had those colleagues who would rather talk than work. While it can be very flattering to be the expert/most interesting one in your group, the fact that you are constantly engaged in conversation can quickly become irritating, not to mention that it can take up a huge part of your workday.

Solution: Headphones! Wear headphones while you work, at least while you’re concentrating on a project. Even if you aren’t listening to anything, having both of your headphones in will signal to your colleagues that you’re focused and in the zone. I understand some of us have very persistent co-workers who may still decide to come on over to your desk and give you a quick tap on the shoulder. At that point, simply tell them you are glad they came by because you need help with [insert irrelevant work assignment here]. If they leave your desk with some work to do, they’ll think twice next time they come on over for a chat.

Time Waster #4: Meetings

Meetings are a necessary evil in most companies. 47% of professionals say their biggest time waster is having to attend too many meetings. On average, 33 minutes a day are spent just trying to schedule these meetings. You don’t always need to have a meeting. Nothing makes an employee more frustrated than having their schedule filled with unnecessary meetings. We have all been to those meetings where literally nothing pertained to you and absolutely zero words came out of your mouth. While communication in the workplace is extremely important, there are better ways of communicating information that doesn’t involve attending meetings every other hour.

Solution: The next time you’re invited to a meeting that you believe might be irrelevant for you, ask the host why they think your presence is needed. You can then set up some sort of system where your supervisor can go in your place and simply cascade that information down to the rest of the team. If your supervisor is too busy to attend, then you could ask to meet with the host a couple minutes before to share your insight because you will not be able to stay the entire time. You can also make the suggestion that a meeting be handled via email or through your project management software. Using this strategy can at least start a project in the right direction without bogging down everyone’s time.

There are many other time wasters that we could discuss, but we’ll have to save that for another time–I have a meeting.

Who’s stealing all the bandwidth?

Click…wait. Click…wait. Click…ARGH! Sounds like someone is running out of bandwidth.

What is bandwidth?

Bandwidth is a lot like plumbing. The bigger the pipes, the more water can flow through. Similarly, the more bandwidth you have, the more data you can send or receive at any given time. An internet connection with a larger bandwidth can move a set amount of data (say, a video file) much faster than an internet connection with a lower bandwidth. However, be aware that with greater bandwidth comes greater cost and responsibility.

Is someone or something taking your bandwidth?

Our dedicated team of experts has put together a list for you to help you determine who/what’s stealing all the bandwidth? Don’t fall victim to these bandwidth bandits!

Who’s stealing all the bandwidth?

Not so long ago, it would have been ridiculous to ask an employer to give you free TV, free movies, free music and a free TV camera and crew at your house in case you wanted to work from home and conduct a meeting with coworkers. Yet, with the internet, all of these things and more are at the fingertips of most office employees and their remote counterparts. Naturally, a growing number of employees will use some or all of these services for personal use while under your roof and on the clock wasting your valuable bandwidth.

Many employees use much more bandwidth than necessary to do their jobs. As a business owner, what can you do about it? First of all, you’ve got to let your employees know that bandwidth is more than a commodity. Just like electricity, water, and leasing building space, bandwidth is a necessary expense you need to keep your business running. But unlike all the other expenses, the amount of bandwidth you truly need varies based on the workload and what you allow. It can be overused by employees who stream videos, stream music or play video games between completing company tasks. So, what are the most abused “Bandwidth Bandits”? Let’s take a look.

VIDEO:

Does your company upload or store video content on a daily basis? Many companies do these days, especially for marketing and training purposes. In addition to these, what about the videos that are being watched inbetween company projects? Viewing TV shows or movies online uses about 1 GB of data per hour for standard definition video, and up to 3 GB per hour for HD video. Downloading and streaming consume about the same amount of data. Since just about everything online is HD quality, you can see that those streaming and storing video content are usually the guiltiest bandwidth abusers in your office.

WI-FI:

Everything that is available to your employees through their internet connection is available through Wi-Fi. The extra strains Wi-Fi puts on bandwidth are caused by the users who connect their phones to Wi-Fi so they can save on their personal data plan. At no extra cost to them, they can stream video and surf online on their phones. Some people even use their phones to play video games while on (or off) their lunch breaks. Just being connected puts a small drain on your Wi-Fi, but all the rest can slow your network down to a crawl.

THE CLOUD:

Using the Cloud adds a lot of flexibility to your business. The scalability allows you to tailor your bandwidth needs as your company’s needs grow or shrink, but the amount of bandwidth usage varies as more and more files and programs are shared through the Cloud. With subscription-based software programs becoming the norm, there’s data floating in and out of your employee’s workstations all day. If you use heavy-hitting data drainers like HD video files that are shared between two or more employees, your Cloud gets weighed down fairly quickly. If not monitored properly, excess data usage through the Cloud can clog your system like hair in a bathtub drain.

VIDEO CONFERENCING:

Whether you’re working from home, meeting with clients, or even interviewing potential new employees, video conferencing is definitely a tool that makes good business sense. Many business trips have been replaced by video conferencing, and that’s good for your budget. But now you’re sending that information through your internet connection which needs to be factored into your bandwidth needs. The good news is that video conferencing costs a lot less than travel, so spending a little more on bandwidth is probably the most cost-effective way to meet with people one-on-one.

STREAMING MUSIC:

Many people enjoy listening to music while at work, and if the company allows it, then it’s no big deal. Right? Well, mostly right. Problems may arise when the streaming music is left running 24 hours a day or multiple people are competing, blasting their own tunes. The more people stream music, the more it will cause a drain on your bandwidth. Even though music streams at a low data rate, some services allow users to store their music files on the Cloud, and that causes a bump in the data flow. Accessing personal music files and streaming internet radio may not take up too much bandwidth, but the number of employees who are constantly listening to music adds up. If most of your employees listen to streaming music, then data usage should be monitored.

SOCIAL MEDIA:

Humans are social creatures and they search out ways to stay connected to people they are close to. Social media gives us many ways to stay in touch with others, but in the office, that comes at a price. When business owners calculate the bandwidth requirements for start-ups, they often don’t factor in their employee’s social media habits. Sure, most functions utilized through social media don’t use much data at all, but increasingly, video attachments are sent along with text messages. Even in a compressed state, video files are among the greediest bandwidth thieves.

As you can see, there are many ways your bandwidth is being used throughout the day and it can impact your business in a variety of ways. For example, just a few years ago, it was taboo for employees to spend time watching videos on YouTube or looking at pictures of their nephew’s graduation on Facebook during work hours. Today, it is generally accepted that employees will spend some time doing these things.

As a business owner, you can place limits or controls on these habits, but these actions may cost you in other ways. Employee morale is linked to online habits, and if employees can’t stay in touch with their friends on your time, they’ll probably take more breaks than they used to so they can wish Aunt Edna a happy birthday.

It’s a challenge to find a balance between the bandwidth your business needs and the bandwidth your employees need. As the one who writes the checks, it may not seem fair that you’re funding someone else’s online habits, but in today’s business arena, it’s the price of doing business. In the next blogs, we’ll show you how to rein in these data hogs all while maintaining positive company culture and avoiding mutiny.

Cloud Etiquette 101

Horrible house guests — we’ve all had them. Whether it’s that annoying family member that overstays their welcome or that old college buddy that leaves beer cans and potato chip crumbs all over your couch, if you thought that was bad etiquette, you’ve yet to see the worst.

Imagine coming into the office and finding that your current work has gone missing, your valuable data has been completely disorganized and all your important files have been put in the trash. What would you do? I’m not referring to your paper trail, I am talking about what most businesses today share – the cloud.

Cloud computing, particularly file-sharing, has its own essential and unwritten code of ethics. No one appreciates an ill-mannered cloud partner. For those reasons, we have put together a few etiquette tips to help you not overstay your welcome when utilizing the cloud.

Rule #1: Make Your Names Clear and Concise. Be as specific as possible when naming a file or a folder so that everyone sharing it has a good idea of the contents without having to dig into the file itself. When you’re creating sharable folders, name them for the project rather than the people involved, so your colleagues don’t end up with a bunch of folders in their repository all carrying their name. Consider creating a specific file-naming convention that your business uses and make sure every employee understands it to avoid any confusion.

Rule #2: Ask Before You Delete! When deleting from the cloud, the files aren’t just deleted from your computer – they’re deleted from everyone’s computer sharing that file. Make sure to never delete files or folders without asking. Better yet, don’t delete anything that you didn’t create yourself. You may think that you’re clearing up some extra clutter, while in reality you’ve just killed the report your officemate has spent hours creating. If you do happen to delete something you shouldn’t, you typically have about 30 days (depending on software) to recover the file. After that, you’re on your own to deal with the missing data and any angry glances your coworkers shoot your way.

Rule #3: Size Matters. Be aware of the size of your files. Don’t add a massive 3 GB mega-file that’s going to take up all of that folder’s storage space. Bear in mind that just because you have unlimited storage does not mean everyone you’re working with does. Also, be sure to keep your data organized to avoid annoying others with unnecessary clutter. Do you have a habit of creating and sharing a bunch of notes that lead to a final project? Go ahead and delete those notes after the project’s completion, but only if you created them. See Rule #2.

Rule #4: Create Clear Permission Protocols. Not everyone in your office should have access to every file. Make sure you have clear rules when it involves sharing. File-sharing willy-nilly is akin to a house guest just handing out all of your clothes to your neighbors with no documentation about who they went to and if they’ll ever be returned. When in doubt, don’t share unless you’re the owner of a folder or file.

Rule #5: Maintain Accountability. Cloud computing works best when there is accountability. Sometimes there will be many individuals working out of the same project. It is important to keep track of who is working on which file and when, so you don’t end up with a bunch of overlapping edits or changes that you have to sort out later. Clarify out who is responsible for final updates and ultimately responsible for the files themselves.

Working together is the only way we can make #thecloud a better place. Don’t be the person no one wants to share their cloud with. Simply follow these simple etiquette tips.