Author Archives: tim

Since the beginning of the Covid-19 pandemic, a majority of companies have had to make the switch to working remotely to protect employees. This happened quickly when the pandemic was new, and we were told to enforce social distancing. We had to adapt to the acceptance and implementation of becoming a remote workforce. Managed Service Providers (MSPs) have been instrumental in providing IT support to businesses across the globe. They assist businesses and companies by securing, monitoring, and maintaining networks and IT infrastructure. 

Over the last 12 months or more, the demand for MSP partnerships has exploded due to the huge increase in remote working. And it won’t go back anytime soon. In fact, over 75% of the workforce hopes to continue working from home when the pandemic ends. The surge in interest is thanks to the huge benefits managed services offer. With this in mind, let’s take a look at what these benefits are for using someone to manage your IT. 

Improved Network Performance 

Having a network that performs well is vital for efficiency. This is even more important now that people are working in lots of different environments. If a network can receive, transmit and exchange data easily, we can consider its performance to be good. We achieve this efficient data exchange by making sure there is the right balance between qualitative and quantitative data. This is the task of network administrators who measure, review and improve services so employees can access the network without issue. This means both in-office and remotely. 

When a company delegates the role of the network administrator to a Managed Service Provider, it makes tackling the challenges of remote working a lot easier. The technological advancement and expertise of an MSP fills the need for an in-house IT team and increases its proficiency. Managed Service Providers have better resources and experience to identify and fix network problems in real-time. What’s more, with an MSP’s continuous monitoring, there is less room for error and fewer problems relating to server space. There is also less downtime. 

Accessing the Latest Technology 

The culture of remote working means that many companies have fast-tracked evolving their technology. Alongside a change in tech, there is an inevitable need for infrastructure changes. With a robust MSP, growing businesses can tap into new technology enhancements. New technology means that companies have tools like hosted telephone systems, virtual desktops, and VPN, as well as lots of applications that provide help for remote working and productivity. Migrating to a web-based cloud needs careful consideration, however, as there are risks if you have no cloud experience. 

24/7 MSP Support Available  

With an in-house team, support is generally only available during working hours. Many MSPs, however, provide around-the-clock services for tech issues, including remote workers. 

Some business owners are skeptical about the value of 24/7 support. That’s because the value is hidden, like the saying, out of sight, out of mind. We’ll just touch on two of the biggest features of 24/7 value as examples. 

First is continuing cybersecurity support. It’s safe to say that hackers never sleep. So why should your business? MSP’s monitor cybersecurity threats overnight as part of their coverage. This gives you an extra layer of safety that you don’t have if everyone goes home at 5:00. 

The second benefit that goes unnoticed is getting network projects done while the workstations are idle. This can be updating or installing software, backing up files, or migrating huge chunks of data to the cloud. This means there is no downtime for your employees. The days of gathering around the water cooler while engineering runs updates are long gone. Also, running these tasks in the middle of the night usually means a lower cost of electricity. Especially in the summer months. 

Risks of Working Remotely  

With remote working, employees are seen as a weak link for cybersecurity. This risk has grown since companies have had to switch to remote working quickly and without warning. 

So, what risks are there with remote workers and how can MSPs help? 

The most likely things to bring organizations grief are ransomware, credential theft, risky clicks, and phishing campaigns. A big concern for business is exposed compromised credentials. If workers have weak or reused passwords, it makes for an easy way in for cybercriminals and hackers. 

We can’t stress enough the importance of password hygiene. This step, along with regular employee training, goes a long way in protecting your company from cyber-attacks. 

How can MSPs help to reduce risks associated with remote working? 

An MSP will install anti-virus software in every workstation. Both in-office and remote. This protects employees from immediate danger and defends employees from malicious emails and ransomware attacks. MSPs will also monitor networks regularly for threats, and will backup data regularly. This means if there is a breach or crash, the MSP can help recover any lost data. 

Using an MSP to help with remote working is a great way to enhance your performance and protect your data. Tasks like migrating on-premises infrastructure to the cloud require careful consideration. It must be done correctly. 

As your MSP we are here to help you with all of your technology needs. From PCs to servers, phone systems to the cloud, we can help. Whenever you need us, don’t hesitate to contact us!

The futuristic views of artificial intelligence (AI) as synthetic consciousness has been spread in Hollywood and science-fiction novels for generations. However, fantasy-aside, artificial intelligence is simply a process or system that performs tasks that ordinarily need the intelligence of humans. Examples of such tasks are problem-solving, diagnosing medical problems, and recognizing human emotions. 

AI is already everywhere 

The ‘hidden heart of technology’ that constitutes AI, currently has an important place in society and many of us don’t even realize it’s there. Think about your daily living. Do you browse the internet? Are you buying things online? Do you watch Netflix, HULU or Amazon Prime? Then you’re already interacting with AI.  

Netflix and AI 

The AI solutions that Netflix provides are particularly unique and have a significant impact on the user and the business.  

Perhaps the most obvious to the end-user is the personalization of recommendations. For example, a user who watches Film X is likely to enjoy Film Y. What Netflix does is track user history to make their recommendations based on what other users have gone on to watch too. This is beneficial to users as they get recommendations that they enjoy. It also benefits Netflix too as it keeps its viewers interested and engaged, thus keeping their monthly subscriptions. 

Another use of AI in Netflix is the auto-generation of artwork and thumbnails. Believe it or not, but the thumbnails you see for different shows are personalized to you. Netflix uses thousands of video stills from a particular movie to generate thumbnails. Each one is annotated and ranked according to how likely it is to result in a click. The technology is strengthened when users begin watching the show or movie. Netflix can see which thumbnails are the most popular. For example, if a user likes a certain actor, they are more likely to interact with a thumbnail showing that actor. The website Becoming Human has lots of images of different users’ thumbnails to compare, it makes for very interesting reading! 

Advertising

Artificial Intelligence in advertising isn’t just about creating adverts; it’s about transforming every level of advertising right from creating the ad to targeting the audience and buying ads. As the Marketing AI Institute states, there are so many uses of AI in advertising that already exist. Brands are using AI to identify audiences, build creative ads, improve ad performance, and optimize customer spending. This happens automatically at scale and in real-time.  

The beauty of advertising (specifically online advertising) is that it provides huge amounts of data. This includes things like impressions, bid levels, click-through rates and demographics. Of course, as humans, we’re perfectly capable of producing good advertising and measuring its impact but digital advertising is a whole new ball game. Digital advertising can generate so much more data across content, social media and searches. 

With all of the necessary data, ad tools powered by AI can find patterns in ad data and use them to predict campaign changes to improve ad performance. This all takes place in a matter of seconds. For a person to do this it would take between hours and weeks to analyse the data, let alone create improved ads from it. 

Cookies – manipulating behavior 

If you’re familiar with internet cookies, you’ll know how useful they can be in helping you to remember details and passwords. There’s another side to cookies, however, in that sites use them to track your online behavior and tailor ads to show you. The BBC referred to behavioral advertising as ‘the latest buzz phrase’ back in 2012, but the truth is, this is something still at the forefront almost a decade later. For marketers, cookie profiling is a big advantage. Cookie profiling empowers marketers. They can see the bigger picture of the person they are targeting. 

The hidden heart of technology 

We’ve seen some examples of how AI is the hidden heart of technology in this blog. The truth is, AI use isn’t always overt at all. Forget I, Robot and The Bicentennial Man. This AI is more like Bruce Willis’s character in The Sixth Sense – hidden in plain sight if you can see it. Artificial intelligence is a rapidly developing area of information technology. As a Managed Service Provider of IT support, we can help you understand how to implement these tools for your business, ensuring your data remains secure. Contact us for any questions you might have. 

If last year taught us anything, it was that small to medium businesses need to adapt with the times if they want to stay open. Social distancing and crowd restrictions drove all of us to figure out ways to retain our clientele without dealing with them face-to-face. Online business transactions, telecommuting, and third-party suppliers became the norm. In this new ecosystem, how can we automate business processes and stay ahead of our competitors? 

Future growth trends point to business automation in every department, contactless deliveries and transactions, and more remote employees and supply chains. To stay competitive, these are the directions we need to focus on. 

The good news is that the future is here! Many large businesses are already fully automated, and their innovations are easily adaptable to your needs. Let’s take a look at some of the new “Everything as a Service” trends to give your team ideas of where you can take your business. 

Automate Business Processes through AI 

According to Google, AI supports three critical business needs: 

• Automating business processes 
• Gaining insight through data analysis
• Engaging with customers and employees

Whether or not you’re aware of it, AI is tracking and compiling your data and dispersing it to companies that want to use it. Right now, it’s mostly larger companies like Google, Amazon, Apple, and Microsoft, because they can afford to develop it. Their innovations mean you can use the same technology for your business. 

Optimize Your Sales & Marketing

Sales and Marketing tasks go hand-in-hand, so it’s only natural that they work together to maximize customer data. Automated customer-relationship management (CRM) programs gather customer information through engagement and actions. This data helps streamline your sales process, and can also be used for marketing purposes. The compiled information helps track business trends, customer preferences, top-selling items, and a whole lot more.  

 Automating this process can also result in better lead generation. And the best news is that this efficient system can run at or below your current budget. Once you optimize the customer experience, you’ll be able to streamline the areas that bring in the most money. And that’s good for any business. 

Automate Pricing & Billing 

If you’ve been relying on one person to handle these tasks, and your business is growing, it may be time to look into an automated process. While pricing is usually an internal decision (supply and demand, shipping costs, holding costs, display and web promoting, etc.), billing has been outsourced for years, especially in the medical field.  

Outsourcing medical billing has been around for decades. And it makes sense. Doctors went to school to help save lives, not to check the insurance eligibility of their patients. And the HIPAA Privacy Policy makes everything even more complicated. Billing automation lets medical professionals focus on what they need to do. Automating or outsourcing will help you too. 

Outsource Service & Support

If you’re running a bakery or book store, chances are you’re not open 24/7. On the other hand, have you ever considered that you might be missing sales when someone tries to contact you during your off-hours? 

Besides businesses that require 24-hour support (Medical, Automobile Towing, IT Managed Services, to name a few), now is the time for everyone to establish a 24-hour presence. Do a little research and you’ll discover that a 24/7 answering service will cost you less than a full-time employee. And that person who answers your phone is only working 40 hours a week, minus vacation, sick time, and paid holidays. It’s worth it to make sure you never miss a call. 

Create a Virtual Storefront

Every business has a website, but can your customers purchase your goods and services directly from your homepage? Without a strong web presence, you are limiting your business to local customers only when you can potentially have global customers. The internet never sleeps, and neither should your business. 

Adding a Storefront to your current web site is not difficult at all. If you offer products or services that anyone can use, stop limiting yourself to the same group of customers. If the thought of expanding your reach makes you feel like you’re being pulled out of your comfort zone, remember that your competition has already done it. Follow the trends or you may be left behind. 

Automating Business Processes Leads to Scalability

You may not be taking advantage of your workforce scalability. There has never been a better time to hire the best employees to work remotely, from just about anywhere. Here are a few of the benefits you’ll get from scaling your employees to your business needs: 

• Hire staff per project
• Use the best people possible
• Set time limits on projects
• Get tasks done around the clock
• Reduce your office space

The biggest benefit you’ll see from this system is gaining control of your budget. By expanding and shrinking your employee pool you’re not wasting money in-between projects. This allows you to streamline your office staff and ramp-up as your projects require. Give it a try! It may be something simple to implement that creates great results.  

It’s too early to tell if this year will be as challenging as the last one, but even if it’s not we still need to prepare for the worst. If you’re not sure how these business trends can save money and grow your business, remember that we are here to help. As a Managed Service Provider, we can show you some of the latest business developments and solutions that just may be the answers you’ve been looking for. Contact us today and let’s talk about your future.